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Come join the Persona team today and work with our amazing team together

Persona - Data & ML Engineer

About the company

Persona is a blockchain-based customer intelligence platform specializing in Dapp analytics using AI modeling on on-chain and off-chain data.

In today’s world, Dapps do not understand their customers well, leading to poor or improper customer experience and low retention. Further, blockchain data is difficult to access; the anonymity around wallets makes customer interpretation even harder.

We are on a mission to help businesses understand their user behavior to aid in better outreach and engagement. To achieve this, we are backed and trusted by top-tier VCs. We are looking for highly resourceful individuals who understand the needs of our customers and are passionate about building world-class systems that challenge the status quo.

About the job

In this role, you will be part of the founding team and build state-of-the-art systems to collect and aggregate on-chain and off-chain data consumed by AI models to derive useful customer insights. Compensation will be cash + equity.

You will work directly with the co-founding team, who are ex-Amazon, LinkedIn, Wharton, Berkeley, IIT with experience building and scaling large scale data & AI systems at some of the most customer-centric companies in the world. Together, we aspire to bring the same customer-centricity to web3 to help onboard the next billion!

  • Design, develop and support data pipelines to build wallet, nft and dapp data tables.
  • Develop SQL/GraphQL queries to draw data insights
  • Build wallet segments, nft similarity models, dapp similarity models using AI models.
  • Build production-grade APIs on the in-house data tables.
  • Collaborate and influence stakeholders and support engineers to ensure our data infrastructure meets constantly evolving requirements
  • Work closely with product engineers to create, test, and maintain data models
  • Contribute to engineering efforts from planning and organization to execution and delivery to solving complex engineering problems
  • Take initiative and be responsible for technical solutions to data quality and workflow challenges
  • Write and review technical documents, including design, development, and revision documents
Are you the right person for this role?
  • Experience with building data pipelines and AI models
  • Advanced knowledge of modern data pipeline architecture and the AWS/GCP ecosystem
  • Experience in performing root cause analysis on data logging and ingestion processes, identifying opportunities to improve instrumentation and observability
  • Experience designing data models and data warehouses
  • Experience with APIs
  • Experience with GraphQL, Airflow
  • Self-motivated and passionate about bringing efficiency into the system through optimizations.
  • Able to set the standard for other engineers by proposing and driving innovative ideas.
Good-to-have skills:
  • Experience working with web3 projects, Dapps
  • Understand web3 ecosystem, smart contracts, NFTs, tokens
  • Experience working with Kafka
  • Experience with Data Visualization tools
* If interested send your resume to